Doing big things with low-cost technology

4/26/2011

Small business lending practices are slowly easing, giving entrepreneurs easier access to credit for the first time since the beginning of the recession. Company owners who are looking to ramp up production and output should consider investing that capital in low-cost technology, suggests business writer Ramon Ray.

"Small businesses can do big things using low-cost technology and readily available expertise," Ray writes for Business Insider. "It doesn't matter if you're running a business out of your home, the local Starbucks or an abandoned warehouse, if you have the right tools to reel in a large consumer base, it's not necessarily important how small your business is because it's doing big things."

Technology such as cloud computing enables entrepreneurs to save and work on their projects anywhere they are, making it possible to work at home or on the road. Meanwhile, social media makes connecting with other business owners and prospective clients even easier.

Other entrepreneurs are investing in other technology, such as new equipment - cars and machinery - or better telecommunications. The key is to do what works best for the entrepreneur's company.